In an effort to raise awareness about the medical treatment of children and teenagers with gender dysphoria, a group of parents commissioned a billboard in Los Angeles. It went up in October 2020 and received minimal attention. A second billboard was commissioned in November in close proximity to Kaiser Permanente Hospital where there is a very busy gender clinic. Within 48 hours of the billboard that asked the question “Why do so many of our youth think they are transgender?”, the billboard company received “complaints” from the neighborhood and they immediately removed it. They also made the unilateral decision to halt sister billboards that had been paid for in Dallas and Philadelphia and banned the groups that commissioned them to use the image of Irreversible Damage, the book by Abigail Shrier.

The rapidly redacted billboard

The crowdfunding page for the USA Billboard campaign is here: https://gogetfunding.com/irreversible-damage/

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