Our mission is to safeguard children and adolescents from the harms arising from transgender ideation.

We pursue this mission through four main activities which can be abbreviated to SAVE:

Support, Activism, Voice and Education

We support families affected by having a child with transgender ideation by offering advice and guidance through our peer-support network.

We use activism to raise awareness of the harms of transgender ideation and to campaign to make the world safer for young people who might be susceptible to it.

Our Duty is the voice of parents who have children who think they are transgender. Our deep knowledge of their experiences, built since 2018, qualifies us to represent their interests like no other. We take this responsibility seriously, making representations “behind the scenes” as well as preparing briefs and submissions for official consultations.

We seek to educate the world that our children are not transgender, they just think that they are, and that they have been caught up in an ideological phenomenon that is profoundly harmful.

We do all this through a network of independent ‘chapters’ around the world. Our chapters are run by volunteers who have a vested interest in seeing the end of the transgender craze, and in seeing that affected families receive the best available support.

We cannot do this without your help. It costs a lot of money to run Our Duty, and we are financed by individual donations. In our first six years, we raised $30,000 – an average of $5,000 per year – I think you’ll agree that we punch well above our weight.

We know that there is so much more that we can do, we can get better in every area of our operation, but we cannot do it without your help.