The Our Duty brand and name is owned by Our Duty International Ltd

Our Duty chapters use the brand and name under licence.

The Our Duty brand consists of the name OUR DUTY and of logos and designs which do change from time to time. This webpage is the canonical brand as referenced in the licence document “Agreement for Use of Logo/Name”.

Main Logos

This is the primary logo, and is to be preferred when design and space considerations allow
This version can be used when a square or circular design is required


Colours

#a7b200 (green) and #c7d301 (light green) and #8c9500 (dark green)

#023770 (navy) and #000824 (dark navy)

#662d91 (purple)

The logo can be presented on a white or light blue background (including any colour on a linear gradient between).
#cee0f4 (light blue) through to #ffffff (white)

Typeface

Typeface is Gotham.

Variations

Variations are possible with guidance and permission from Our Duty International Ltd.

Aims and Objectives

The Our Duty brand is to be used solely to promote Our Duty’s Aims and Objectives. These may be modified from time to time.
Our Duty’s Aims and Objectives are:

AIM:

To ensure the well-being and safety of children, adolescents, and young adults.

OBJECTIVES (WE SHALL ACHIEVE OUR AIM BY ACHIEVING):

  • Empowering parents with resources and support to assist their children effectively.
  • Advocating for evidence-based approaches to address the concerns surrounding gender-related issues.
  • Advocating for age-appropriate content and responsible media portrayal to protect minors from undue sexualization.
  • Encouraging legislation that prioritizes safeguarding without compromising individual rights.
  • Supporting the dissemination of scientifically sound information, grounded in reality and truth.
  • Advocating for legislative measures that prioritize the protection of children and adolescents.
  • Safeguarding the human rights of both parents and children within the framework of responsible parenting and child welfare.

Usage

When granting permission for the Our Duty logo to be used in co-operative campaigns, the Our Duty brand should be displayed such that it is not noticeably less prominent than any other brand.

Banners, placards, headers, postcards etc. etc.

The following graphic can be sliced and flipped as required to achieve a background design (see examples below):

Basic Colour Scheme
Use Case #1
Use Case #2